Lessons From A Study of Perfect Pitch Decks Bring a PDF for reference to check (and to present from if needed). That should include what the presenting setup is, what the display dimensions are, if video is ok, and if they can install fonts for you.īe 100% sure they have installed the font before presenting. If you’re speaking at an event or demo day, always ask them to send you their audio/visual specs. And test in the presenting environment if at all possible.If you use a lot of video in decks, try Keynote. Keynote generally is more reliable when it comes to video.If there is no audio, what will you do? If the video does not play, what will you do? If you embed a video in your Keynote or PowerPoint, be prepared for what you’ll do if it does not work as expected.Overall, I recommend using 16:9 unless there are specific reasons for needing it to be in 4:3. Some industries (financial, medical) have more of a prevalence of 4:3 than other industries (media, tech).If it is specifically requested by an event organizer or VC firm/investor.If the goal use is for display on a tablet (for example, at a convention).If the goal use is printed only - 4:3 fits an 8.5"x11" paper a little better.Fits most modern presentation displays and projectors.However, there are certainly reasons to use 4:3. 99.5% of the pitch decks I create are 16:9. Keynote has gone to 4:3 as automatic in the latest edition, but has the option of selecting 16:9 (it used to be reversed). The latest PowerPoint creates 16:9 decks automatically, but you have the option of selecting 4:3 if it is preferred. If you know you’ll need to deliver the Keynote or PowerPoint externally, it’s safest to use fonts that are common across computers. Or create a PDF of your deck, and deliver that. a font that doesn’t come already installed on Macs/PCs), you must install that font on any computer the deck is being presented on. If you use installed fonts in the deck (i.e. Convey your brand identity in the deckĭo you have a visual brand? A logo, typefaces, color palette? A vibe that you’re going for? Youthful, fun, positive? Or traditional, reliable, strong? Your presentation is a visual medium - take advantage of it! What are your goals for the slide - could they be met with a large photography + one line of text? Or 3 key points represented by icons?Ĥ. Don’t put the most important information at the bottom, in small type. Your audience’s eye should be led around the slide from most important item to least important. Make sure the design highlights the takeaway It takes guts to hone in on one takeaway per slide-be brave!Ģ. When everything is important, nothing is important. This could also be thought of as a bird’s eye view - if you zoom out of your slides, is the story clear? Is your story clear as you are clicking through in 20 seconds? Each slide's main point should be understood within a 2-second glance. While you’re creating your deck, click through the slides quickly. They might draw the wrong conclusion, or think of questions that are not necessary at this stage. But that creates friction - you’re forcing your audience to take an extra mental step - even if it’s a split second. It’s tempting to present a lot of information and let your audience draw their own conclusions. Instead use titles like, "Precise Tools for Surgery" or "Evolving Consumers' Access to Care" or "We Address 3 Key Marketplace Needs." Take opportunities to draw your audience in through a sense of excitement about the future or by creating a feeling of urgency or by connecting them to a human element of your company – the customer.ĭon’t use weak titles like “The Problem” or “The Solution” - those are a waste of space! Every pixel of your pitch deck should sell your company. Hooking your audience with key moments of emotion can lead to engagement. Why there is no other company like yours. Think about how your company will change the industry. Craft an exciting landscape of peaks and valleys to keep your audience’s interest.īrainstorm ways to inspire moments of excitement. What do they want? And what do YOU want? Where do those desires meet? That is what your deck should focus on. So we can agree that deck design is important, but where to start? First, let’s dive into your story. So, do you want to be seen as sloppy, confusing, and unclear? Or clean, streamlined, and thorough? They might not have gone to your website, or your Instagram, or seen your product UI. Your Pitch Deck: Company Story Plus Visualsįirst, why is your pitch deck design important? Because often pitch decks are the first brand visual a potential investor sees from your company.
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